Short success story of Microsoft.

 

Success story of Microsoft

We didn't necessarily want to double CPL and get double the volume, because that wouldn't be acceptable for us. But when you're in a situation where you can get 80% more volume from 10% more cost, that makes a lot of sense. — Adam Lewis, Senior Digital Media Buyer, Keypath Education

NOV uses AI to maximize profitability, optimize manufacturing processes, and shorten supply chains. Their technology uses the expertise of machinists to train autonomous systems that can improve employee training and identify new efficiencies.



NedBank Nedbank created a chatbot called Electronic Virtual Assistant (EVA) to offer quick and easy self-service options for customers. EVA now handles 80 percent of the financial institution’s inquiries at a fraction of the cost. Learn about AI at NedBank Progressive Insurance Progressive reaches customers through new channels using an AI-powered chatbot that answers questions, provides quotes, and even offers a bit of witty banter in the voice of their well-known spokesperson, Flo. Learn about Progressive services

Another popular product, Microsoft's SQL Server 2012, featured many enhancements to previous versions. This included Always On which provided options to improve the database availability and easy cloud set up and compatibility. Features also included performance and programmability enhancements. DSP provide support for all versions and features of Microsoft SQL Servers, across a wide variety of windows platforms.



We’ve mimicked our highest performing campaigns from other platforms on Bing Ads. Return on ad spend is consistently strong, proving Bing Ads to be one of the most reliable platforms. — Juliana Dean, digital marketing manager, Vegas.com Vegas.com grew its click-through rate by 65% and decreased the cost per conversion by 20% using Bing Ads in its paid search strategy. Find out how Vegas.com wins big with paid search. Ad extensions have been key to creating highly targeted ad units that help increase traffic and conversions. — Adam Young, CEO and Founder, Event Tickets Center Event Tickets Center CEO Adam Young uses ad extensions, Remarketing in Paid Search and Bing Ads Editor as part of a holistic online strategy. Read the story of Event Ticket Center’s pay-per-click success with Bing Ads. We didn't necessarily want to double CPL and get double the volume, because that wouldn't be acceptable for us. But when you're in a situation where you can get 80% more volume from 10% more cost, that makes a lot of sense. — Adam Lewis, Senior Digital Media Buyer, Keypath Education Keypath Education helped Azusa Pacific University attract students via paid search by adding broad match modifiers, resulting in a 188% increase in brand conversions. Discover how Keypath helps clients get high-quality leads at lower cost. We're also driving a higher percentage of new visitors through Bing, as compared to our paid search efforts on other search engines, and we see higher conversion rates with a lower investment. — Krysta Brown, Senior Manager of Digital Marketing, Too Faced Cosmetics Too Faced builds steady growth using paid search and a mix of Bing Ads features such as Sitelink Extensions, device targeting and location targeting. Discover how Too Faced Cosmetics is driving results with Bing Ads.

Microsoft

As the smartphone industry boomed in the late 2000s, Microsoft had struggled to keep up with its rivals in providing a modern smartphone operating system, falling behind Apple and Google-sponsored Android in the United States.[71] As a result, in 2010 Microsoft revamped their aging flagship mobile operating system, Windows Mobile, replacing it with the new Windows Phone OS that was released in October that year. It used a new user interface design language, codenamed "Metro", which prominently used simple shapes, typography and iconography, utilizing the concept of minimalism. Microsoft implemented a new strategy for the software industry, providing a consistent user experience across all smartphones using the Windows Phone OS. It launched an alliance with Nokia in 2011 and Microsoft worked closely with the company to co-develop Windows Phone,[72] but remained partners with long-time Windows Mobile OEM HTC.[73] Microsoft is a founding member of the Open Networking Foundation started on March 23, 2011. Fellow founders were Google, HP Networking, Yahoo!, Verizon Communications, Deutsche Telekom and 17 other companies. This nonprofit organization is focused on providing support for a cloud computing initiative called Software-Defined Networking.[74] The initiative is meant to speed innovation through simple software changes in telecommunications networks, wireless networks, data centers and other networking areas.[75]

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Dow Jones futures: Growth led last week's stock market rally as coronavirus cases soar. Qualcomm is near a buy point. Apple, Microsoft, Amazon look tired.



In 2012, Microsoft hired a political pollster named Mark Penn, whom The New York Times called "famous for bulldozing" his political opponents[167] as Executive Vice-President, Advertising and Strategy. Penn created a series of negative advertisements targeting one of Microsoft's chief competitors, Google. The advertisements, called "Scroogled", attempt to make the case that Google is "screwing" consumers with search results rigged to favor Google's paid advertisers, that Gmail violates the privacy of its users to place ad results related to the content of their emails and shopping results, which favor Google products. Tech publications like TechCrunch have been highly critical of the advertising campaign,[168] while Google employees have embraced it.[169]

Following the release of Windows Phone, Microsoft undertook a gradual rebranding of its product range throughout 2011 and 2012, with the corporation's logos, products, services and websites adopting the principles and concepts of the Metro design language.[76] Microsoft unveiled Windows 8, an operating system designed to power both personal computers and tablet computers, in Taipei in June 2011.[77] A developer preview was released on September 13, which was subsequently replaced by a consumer preview on February 29, 2012, and released to the public in May.[78] The Surface was unveiled on June 18, becoming the first computer in the company's history to have its hardware made by Microsoft.[79][80] On June 25, Microsoft paid US$1.2 billion to buy the social network Yammer.[81] On July 31, they launched the Outlook.com webmail service to compete with Gmail.[82] On September 4, 2012, Microsoft released Windows Server 2012.[